Ready, Fire, Aim: Bad advice for energy systems.
“In Search of Excellent” one of the best business books of all time; author Tom Peters coined the term “Ready, Fire, Aim. Since the book’s early 1980’s release, RFA, has become a mantra for fast and agile management and a key to first mover advantage.
Like most platitudes, it unfortunately gets applied to domains where it is both inappropriate and downright dangerous. For example, if you needed brain surgery, I rather doubt that you would agree to the surgery if the surgeon said: “let’s just open you up and poke around a bit and then figure it out.”
RFA is not appropriate for large complex and critical systems; one which lives depend on. But this is precisely the approach we have been taking with our energy system. “Let’s throw a huge bunch of incentives at it, publish lofty and unrealistic goals and requirements and sort it out later. It’s the sort it out later that is the problem. Without aiming (a plan) you are destined to break the system. Then it isn’t sorting it out, it is then about saving lives and the economy.
Neither hope nor platitudes are a plan. You need to take action now to protect your businesses from the bumpy road of the energy transition. To learn more, please visit us at https://exergyenergy.com your concierge utility.